Loyalty Target Setting

• This project was done at Godrej Consumer Product Limited.
• Developed and implemented end-to-end advanced forecasting models to derive sales targets for designated General Trade (GT) outlets, integral to the Loyalty Scheme initiative in the Indonesian market. This initiative aimed to elevate and sustain the GT market
baseline performance.
•Achieved a remarkable enhancement in performance metrics, notably elevating the Hit rate by approximately 20% and accuracy by around 4%, while concurrently streamlining target creation timelines by 1 month, thus fostering greater efficiency and precision in target setting processes.